About Us

What's Ascend ?

Airlangga Strategic Case Engagement for Next-Gen Development (ASCEND) Cultivating next-generation talent with critical thinking collaboration, and industry aligned problem-solving skills. Is an international business case competition held by Universitas Airlangga that challenges students to analyze data, build actionable strategies, and pitch solutions through a case-based framework using real business cases.

Vision

To serve as a catalyst for a highly integrated, competitive, and value-driven digital economy ecosystem in Indonesia, enabling sustainable business growth, enhancing global competitiveness, and generating long-term economic value for all stakeholders.

Mission

To develop a strategic collaboration framework among business actors, investors, regulators, and supporting institutions to strengthen the integration of the digital economy ecosystems.

To encourage innovation in business models and optimize the utilization of digital technologies as sources of competitive advantage and value creation.

To facilitate data-driven decision-making, market analysis, and the adoption of global best practices in responding to the dynamics of the digital industry.

Our Past Collaborators

Mandiri

Lembaga Penjamin
Simpanan

Mantappu corp.

Lentera Logo

P.T. Lentera Alam
Nusantara

Timeline

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Early Bird

1 - 10 April

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Presale

11 - 24 April

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Normal
Registration

25 April - 4 Mei

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Case
Release

6 May

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Preliminary
Round

7 - 15 May

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Semifinalist
Announcement

20 May

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Semifinal
Round

21 - 29 May

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Finalist
Announcement

4 June

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Final Round &
Awarding Night

20 - 21 June